Analyze McDonald's Case Study Example | Topics and Well Written Essays - 750 words

Analyze McDonald's - Case Study Example The headquarters of the company is still in the United States, and the current C.E.O is Don Thompson (Jurevicius, n.p). McDonald’s has an employee base of approximately 1,800,000 individuals. Over the years, McDonald’s has gained dominance in the fast food industry. The major competitors include Subway, Wendy’s Company, Burger King Worldwide Inc., Yum! and several other organizations (Jurevicius, n.p). In fact, the approach towards a healthy diet has led the company to making some changes in its presentation and menu, as well as increased the level of competition. As mentioned above, regardless of the fall in the number of clients, the company is still the largest fast food restaurant on earth. The company is estimated to have made revenue of $27.56 billion in 2012, which makes a profit of $5.46 billion (Jurevicius, n.p). In addition, the company has a $40 billion brand recognition value. These factors all indicate the magnitude of McDonald’s dominance in the fast food industry. These staggering figures are still a drop in the company’s market with the biggest hit coming from individuals between their 20s and 30s (Jargon, n.p). The decrease in the younger individuals is mainly due to the education that society possesses today in terms of healthy eating. Individuals in this demographic are now are resorting to more organic and fresher foods. In addition, there are now many options where these individuals can get these foods with approximately the same amount of money they would pay for a combo meal (Jargon, n.p). McDonald’ s has made some adjustments in the menu by introduction of healthy salads as well as displaying the number of calories in each meal. According to studies, in approximately forty percent of the McDonald’s the sales have fallen or remained flat. Initially, the target market of the company was comprised of children and working adults or students who do not have